A Data Quality Audit report is a comprehensive analysis of your database, highlighting inaccuracies and incomplete business data.
We will match your data against The UK Business Universe® which combines the best, most comprehensive sources of business data available in the UK with over 5.4 million active business locations and 27 million households.
You will be able to see at a glance the extent to which you could be making your direct marketing activities more cost effective. We will let you know how your name and address quality matches the Royal Mail standard along with how many postcodes are missing, incomplete or invalid. We will also inform you of the data elements that we could add to your file. Key customer attributes and 
classifications include household income, household lifestyle and age or business type and size which will enable you to greatly improve your targeting while at the same time save you money.
Fast, powerful results
To get an understanding of the quality of your data and where improvements can be made, undertake a data quality audit today. We can quickly tell you how complete, accurate and consistent your data is and make recommendations that include:
| Structure of the data Consistency of data formats Population of the data fields Match rates Address quality Post code quality Telephone number coverage |
Telephone number quality Fax number coverage Fax number quality Duplicates Gone away businesses Ceased trading businesses |
