Money Mapping

Money Mapping shows you how to use customer inequality to generate more response, more sales and more profits from fewer customers. Money Mapping is the revolutionary modelling tool from Blue Sheep® that gives you the highest sales and marketing ROI.

After using Money Mapping a major client in the catalogue sector benefitted from an 11% increase in  sales and a 30% growth in profits. Money Mapping has been developed by Blue Sheep® over seven years, to help businesses identify and categorise customer relationships. From those treasured accounts that are profitable and sustainable to those avoid customers that are not, a clear and accurate picture can be created, putting you in control of your future business relationships.

Money Mapping delivers amazingly powerful insight that is proven to shape customer engagement strategy, improve profitability and transform customer service. Studies have demonstrated that re-evaluating customer relationships based on customer worth has resulted in dramatically improved profits from fewer customers.

Money Mapping pinpoints exactly where your revenue comes from, what proportion of market is represented and your customers’ real growth potential. For established businesses looking to deliver proportionate service for maximum return, there’s no better intelligence available.

All of this work marks a break with the “economy of scale marketing” past. It recognises the essential truth about modern marketing – you succeed by focusing on the quality of your customers and segmenting them into discreet addressable markets where effort and reward are balanced.