With just over half a year until it becomes law, the realities of GDPR (aka the UK Data Protection Bill) have finally started to hit home. After a period of frenzied uncertainty, what with Brexit and confusion around what GDPR’s implications will be, some of the initial panic has started to wane. In my experience at least, we’re now beginning to see acceptance, and organisations knuckling down into remedial action.
For example, sensible businesses have already begun the process of repermissioning their customers for consent.
That is, bringing their database up to the new standard required for whatever legal ground they hope to use personal data under the new rules.