Blue Sheep® was established in 1986 with the specific purpose of assisting clients in developing their customer bases and achieving sustainable organic growth.
We have developed new and highly effective tools for data cleaning and enhancement. We have built the most comprehensive data source, and around this data we have wrapped some of the most sophisticated IT systems and bespoke computer programs that allow us pinpoint and select valuable marketing data more precisely and faster than our competitors.
Our people, their expertise and experience allow us to deliver solutions to our clients on time and within budget. It’s this ability both to provide unequalled quantities of data and to select it intelligently that makes the concept of ‘More from less…’ using Money Mapping a practical proposition.
All of this work marks a break with the “economy of scale marketing” past. It recognises the essential truth about modern marketing – you succeed by focusing on the quality of data and segment that into discreet addressable markets where effort and reward are balanced.
Meet some of the Blue Sheep team
|
|
Iain F. LovattAs Chief Executive Officer Iain has over 25 years’ experience at the forefront of the database, insight and analytics market having founded Blue Sheep in 1986. By leveraging the capability of emerging technology and software Blue Sheep has developed as a specialist marketing services and software solution provider within the B2B and B2C market by putting analysis at the heart of business. Outside of Blue Sheep Iain has actively taken a keen interest in contributing to the direct marketing industry, holding the Chair of IDM Data Council for nearly six years. He has also been a board member of the DMA Data Council and a DMA Board member. Connect with Iain on Linkedin |
|
|
Steve KlinAs Chief Operating Officer Steve has over 20 years’ experience in the Database, Analytics and Digital marketplace. This includes Co founding eWare Interactive (Personalisation & Analytics eventually purchased by GB Group), Sales Director of Alterian Plc. (Analytics & Campaign Management) and most recently European Managing Director of smartFOCUS Plc (Analytics, Campaign Management & Digital) where revenues grew 7 fold before being acquired by Emailvision. Follow Steve on Linkedin |
|
|
Mark JamesonAs CTO Mark has over 17 years’ experience in Solution and Application Development. Since 2000 Mark has presided over the development of Blue Sheep’s Extraction Transform and Load applications along with the creation of the UK Business Universe and its matching technologies. A veteran of multiple Marketing, Analysis and Modelling applications with Client Project Delivery also within his remit. Notably Mark has personal involvement with some of Blue Sheep’s largest clients and has overseen the delivery of the UK wide Public Sector B2B data environment. Connect with Mark on Linkedin |
|
|
Jim KellyAs Principal Consultant, Jim has over 15 years experience in the marketing solutions, customer insight and customer relationship management consultancy space. This includes senior consultant at Alterian Plc., working closely with marketing service providers such as Experian, Acxiom, GB Group, CACI and Detica and subsequently as both Presales manager and Principal Consultant at smartFOCUS Plc. consulting across many verticals and channels to iteratively improve marketing performance. Jim’s experience has been shaped through working with clients such as Next Directory, Harrods, ASOS.com, LK Bennett, Lastminute.com, PartyGaming, Rank Group, Virgin, RIAS, Lego, Manchester United FC and Chelsea FC. Join Jim on Linkedin |
|
|
Trevor HarrisAs Business Development Director, Trevor’s career spans over 35 years in direct marketing, from the early days of direct mail, direct response advertising and door drops through to todays digital. A Luddite he is not. Having held senior marketing positions in some of the UK’s largest mail order companies, he has also worked for leading DM agencies in senior account handling role. With an under active ego and an over active enthusiasm for the subject, his extensive knowledge of B2C and B2B has ensured that he is seen as being a time served, straight talking individual who enjoys nothing more than helping Clients resolve their marketing challenges in a profitable and enjoyable fashion. Connect with Trevor on LinkedIn |
|
|
Shaun ToutAs Client Services Director, Shaun has managed the team delivering marketing services through defined Service Level Agreements to Blue Sheep’s client base for the past 8 years. This includes Campaign Management, Social Media Strategy, Modelling, Analytics and eMail deliverability. Prior to Blue Sheep Shaun held positions Client Side giving him a clear understanding of Operations and Issues faced by our customers in the delivery of Analysis and Marketing programmes. Alliance & Leicester, Cannon, TNT, De Vere Group, UBM and Dixons Stores Group are clients that Shaun has been and is still involved with personally. Follow Shaun on LinkedIn |
|
|
Lee PriceLee joined Blue Sheep in 2008 as Knowledge Transfer Partnership (KTP) Associate, working on a two-year joint project between Blue Sheep and the University of the West of England’s Bristol Business School to develop the company’s predictive market segmentation product (Money Mapping), a project that was later classed as ‘Outstanding’ by the funders, the Technology Strategy Board. Now a Senior Solutions Developer, Lee has worked with Blue Sheep’s largest clients, including The MANUTAN Group, De Vere Hotels and UBM, to deliver technically challenging solutions using his skills in Microsoft SQL Server, Alterian and Visual Basic. As well as developing marketing database solutions, Lee is able to assist clients with developing automated business reporting and with his academic background in advanced statistical analysis, Lee can use techniques such as clustering, propensity models and logistic regression to help clients better understand and predict the behaviour of their customer base. Connect with Lee on LinkedIn |
