Frequently asked questions
Why should I enter the Blutopia competition?
The economy points to a harder future and tightening budgets; so customer retention couldn't be more important. This partnering programme will give you an enhanced customer platform, together with improved customer insight; enabling increased confidence in your database and marketing campaigns.
What happens to my entry after I submit it?
Your entry will be studied by Blue Sheep's panel; and be judged on how you describe your current customer strategy and circumstances, and ideal future state. Judges will cut down entries to a shortlist of three businesses, from which the winner will be chosen.
What do I get if my business wins?
The competition winner can look forward to:
Fully hosted marketing services platform from Blue Sheep (worth up to £250,000)
Alterian (Data Discovery & Visualisation, Campaign Management, Analytical Reporting & email broadcasts) FREE for one year
Free IDM training (worth up to £10,000)
12 months' free business suppression file from The REaD Group
Comprehensive B2B campaign expertise and marketing support from Blue Sheep.
What happens to my data at end of the 12 month prize-winning period?
If either party decides not to continue the partnership after the 12 month period, then we will supply your data back in the original format; cleaned and enhanced with any data that was generated during the 12 month period and any campaign history that was generated. We will remove all of your data from our systems and provide a destruction certificate to confirm this.
How are the entries judged?
Your entry will be judged on how you describe your current customer strategy and circumstances, and ideal future state. Judges will cut down entries to a shortlist of three businesses, from which the winner will be chosen.
Who is on the judging panel?
There are three competition judges - Iain Lovatt, Blue Sheep's Executive Chairman, Mark Roy, Chief Executive, The REaD Group, and Shaun Pitman, Head of Data, British Gas Business.
If I need more clarification on one (or more) of the questions, can I speak to someone?
Yes – you can call Sally on 01242 545300 for more details or further information.
Can I contact someone about Blutopia and the benefits of Blue Sheep's customer management platform?
Yes - email blutopia@bluesheep.com or call our team on 01242 545300 and ask for Sally.
