De Vere

De Vere Group includes the De Vere Hotels, De Vere Venues and VILLAGE Hotels brands, with 65 properties across the UK. The Group wanted their Business and Lesiure databases bringing together into a single platform, to give them a true view of the value of every single customer. Blue Sheep implemented their AIM Platform solution, and now undertake customer analysis and segmentation exercises on the customer base, allowing trigger-based emails to be implemented. These ensure that De Vere’s customers receive the right message and the right time, enhancing the customer experience and driving down campaign costs.