DSGi

Blue Sheep has been providing a fully integrated single customer view to Equanet (previously DSGi Business) since 2007. The Equanet database is rebuilt nightly providing planners and marketing professionals at Equanet with up to date information on how customers & prospects have responded to communications, who has bought what, for how much, through which channel when.

Multiple feeds from around the business are cleaned, reformatted, deduplicated, enhanced with key business demographics and built into a single customer view (SCV). The database is then hosted on the Alterian Marketing Suite. This provides users at Equanet direct access to view and run train of thought analysis in addition to creating campaigns, contact programmes and reporting on the results. It is important to Equanet and their suppliers to understand brand loyalty and product combinations all of which is easily accessible with this solution.