Manutan

Key & Rapid Racking are sister UK companies & part of the French Group Manutan. They were keen to consolidate their marketing database, prospect acquisition, campaign creation and data management requirements with one trusted and proactive supplier in a true partnership arrangement.

The Blue Sheep Aggregated Information Management Platform (Aim Platform) delivers a visualisation led closed loop marketing solution. It includes all of the functionality that is actually used to deliver direct marketing and make this available directly to desktops at Key & Rapid in an easy to use platform.

Since adopting the Aim Platform, Key has implemented a trigger based contact programme across a range of channels. Initial results indicate increased levels of retention and purchase values.