More power to you
Alterian’s tools, delivered by Blue Sheep, enable you to gather, sort, analyze and make sense of the data you need to run successful marketing campaigns. At the core of these tools is the Alterian Engine, a built-for-purpose marketing data infrastructure that centralises all your information. Even with very large databases, such as a Single Customer View from Blue Sheep, it can help you quickly analyse, segment, and score your customers, offering valuable insights to influence your campaigns.
The desktop for the marketer
The Alterian Marketing Suite delivers key tools to marketer’s at their desktop allowing you to reduce time to plan, reduce time to execute, increase your customer insight and increase your marketing capacity. The modular suite of tools delivered by Blue Sheep includes:
Data Discovery & Visualisation
To be successful in today’s market you need to stay one step ahead and that means using every asset available: people, products and vital information. Answering complex or impromptu questions from your company’s data is critical but often cost-prohibitive, time consuming and difficult. Alterian Data Discovery and Visualization (DDV) removes these barriers and changes the rules regarding what questions can be asked of data.
Campaign Manager
Alterian Campaign Manager enables you to carry out working segmentation across millions of prospects and customers, utilizing even the most granular historical data to ensure the most suitable campaign is delivered.
It also enables you to rapidly build, test and execute campaigns that incorporate these segments, giving you an unmatched agility and responsiveness, which in turn provides better campaign management and engagement.
Selection Planner
Alterian Selection Planner enables you to manage and generate large numbers of selections using intuitive and easy-to-use planning tools.
By incorporating complex selection criteria into the overall campaign management process, you can design, execute, track and analyze more effective and engaging marketing programs.
Analytical Reporting
Alterian Analytical Reporting combines the benefits of static business reporting with the interactive nature of analysis into one application to get insightful analysis reported throughout the business.
Alterian Analytical Reporting delivers a complete reporting solution coupled with a very powerful analytical tool, running in an easy to use environment for today’s business user.
Analytical Dashboard
Analytical Dashboard is Alterian’s first application designed specifically for business users. In today’s complex and fast paced environment, it is critical to distribute marketing intelligence and the results of customer engagement efforts across the enterprise and among suppliers and partners.
Most consumers of marketing information do not have the access rights or training to utilise traditional “power” tools. There is a need to provide a universally accessible application enabling the business professional to gather relevant and actionable insights into marketing activities.
Analytical Dashboard goes beyond the capability of standard reporting tools by providing the links to drive extended analyses and campaign execution through seamless integration with the Alterian Customer Engagement Platform.
Modelling
Alterian Modeling is Alterian’s data mining solution that delivers powerful predictive modeling capabilities that are fully integrated with campaign management and optimization processes.
The value of understanding cause and effect and determining natural clusters is a tremendous aid to many organizations for designing and executing marketing campaigns. Alterian Modeling supports the full model development process and leverages leading algorithms to improve business performance.
