The universe is bigger than you think.

The UK Business Universe® combines 20 data sets totalling 40 million records to create an aggregated dataset of over 5 million unique workplaces, making it the largest business database by number of locations and one of the largest business database by amount of business data held for each location. Each workplace may contain over 200 pieces of demographic information ranging from business description and employees to turnover, profit and growth potential. Each workplace record may also contain up to 20 contacts selectable by job title or functional responsibility.

The UK Business Universe contains more than 5 million business workplaces and 9 million business contacts; it is updated monthly and can provide a solid foundation of data for business email lists, lead generation, and targeted marketing and direct mail communications. It is the most comprehensive business database of business data available in the UK and with over 600,000 updates each month one of the best sources as well.

No single business information source contains the whole picture of the UK workplace market but by aggregating information from multiple sources (both household and workplace) and supplementing that with over 175,000 checks of our own The UK Business Universe® is the largest most comprehensive business data information resource available in the UK today.  It contains more information on more workplaces than any other database available to ensure maximum coverage for lead generation, direct mail and database marketing.

The UK Business Universe® has been organised into a parent – subsidiary – branch relationship allowing a tree to be generated for each organisation.

We can match a client’s customer and prospect records to the tree, allowing sales gap analysis to be performed against an organisation.

The UK Business Universe® contains valuable information for sales and marketing activity, utilising captured, aggregated and modelled information to analyse customer relationships and trends.

The UK’s largest multi-sourced, fully integrated database

The UK Business Universe uses 20 separate sources. It contains data on over 5.4 million UK work sites and 27 million households. The data includes:

All of this data is updated monthly by each data supplier, with over 750,000 amendments to the file being made every month.

But completeness and accuracy is not all that this unique data set offers. Around the data we have wrapped some of the most sophisticated technology that allows us to pinpoint and select valuable marketing data more precisely and faster than our competitors.

It’s this ability both to provide unequalled quantities of data and to select it intelligently that makes the concept of ‘More from less’ a practical proposition.

Data Aggregation – The Cornerstone to Success

As a starting point for any marketing activity, having a clear and comprehensive view of the market is essential for both customer relationships and the basis on which to develop marketing decisions and campaigns.

By aggregating your customer information with The UK Business Universe® Blue Sheep® creates a unique, holistic view of the UK market unique to you. Then, using highly sophisticated data modelling, this unique view of customers and opportunities can disseminate accurate customer intelligence.

That intelligence will show where organisations can make efficiency savings and effectiveness gains and identifies their best new sales opportunities.

To simultaneously deliver the multiple benefits, of:

• Improved customer retention
• Increased Customer lifetime values
• Reduced wastage and duplication
• Increased customer average order values
• Improved customer acquisition statistics
• Identification of more, new opportunities

With the amount of customer information gathered increasing each day, maintaining accurate and up-to-date information becomes a continuous challenge. By linking this data to an aggregated data set such as The UK Business Universe® an organisation can have access to the largest pool of data on UK workplaces and households, which is being constantly maintained and updated thus ensuring that the customer records remain as up to date as possible and data decay rates are kept in check.