RAC Business Case Study

RAC Business use Blue Sheep's customer insight solutions for greater visibility of the SME market

With a plan to offer its breakdown, telematics and accident management services to SMEs, RAC Business approached Blue Sheep to refine the objectives of its data and look at businesses from a profit and revenue perspective.RAC Business

Blue Sheep helped RAC Business to:

  • Highlight the most profitable customers in sectors targeted for acquisition
  • Enhance its customer database for increased insight
  • Provide a base from which the company can build a marketing strategy

This solution was a Blue Sheep Money Map to refine the objectives of its data, which was evaluated against the UK Business Universe database.

To find our how Blue Sheep helped RAC Business to ensure its products and services are optimised to meet the need of its customers, please fill out the form to download our case study.

RAC Case Study

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