White Papers and eBooks

Gain insight, discover our data solutions and learn what you can achieve using our technology

Is your organisation ready for the changes GDPR will bring?

The General Data Protection Regulation

White Paper

A Practical Guide for Businesses 

This White Paper, created by data protection specialists Opt-4, provides a thorough look at how GDPR will change existing laws, and offers suggestions for what you can do now to prepare for GDPR.

This White Paper also covers:

  • The global scope of GDPR
  • How GDPR will change consent, processing and profiling
  • The new rights for data subject 
  • Guidelines for Data Protection Officers
  • Liabilities, penalties and enforcements

Download Now

 

The Ultimate Guide to Single Customer View

The Ultimate Guide to Single Customer View

eBook

Whether you are a marketer getting to grips with the concept of a Single Customer View, need to know what your organisation needs to consider before building one, or want to better understand the ROI, Blue Sheep's The Ultimate Guide to Single Customer View has the answer.

Download this eBook to learn:

  • Why you need an SCV
  • Why data governance and preparation is a vital consideration
  • How an SCV can drive personalization strategies
  • What your C-levels will want to know about an SCV build
  • The importance of owning the Intellectual property of your SC

Download Now

 

GDPR

Using Customer Insight to Find Your Next Profitable Prospects

eBook

A Guide to 'Money Mapping'

The eBook explains how Blue Sheep's Money Map can analyse your customer base and enable the intelligent use of your marketing resources for maximum effectiveness.

Download this eBook to learn:

  • How the insight from a Money Map will reveal that up to 80% of your revenue comes from just 20% of your customers
  • How to build longer lasting relationships with your most profitable customers - and acquire new ones
  • How to discover which customers are costing more to serve than the revenue they return. Sack the 'Avoids'! 
  • How to tailor your marketing spend and campaign tactics to different customer segments 

 Download Now

The Challenges of Data Ownership

The Challenges of Data Ownership

eBook

Our eBook highlights the seven main challenges of data ownership, and the consequences of navigating a commercially sensitive issue.

Download this eBook to learn:

  • Why organisations need to consider a secure and efficient data storage solution to avoid losing valuable customer data
  • How to ensure that your business collects, handles, processes and stores data correctly in accordance with the law.
  • Why organisations should complete effective risk assessments of the data they collect and identify commercially sensitive data

Download Now

Data is Changing

Data is Changing

eBook

10 Changes Marketers Should Be Aware Of

Our eBook will help you to learn the strategies that organisations are adopting to drive new, actionable customer insight and value from their data.

Download this eBook to understand:

  • How it’s not the quantity, but the quality of the data that is important, and what you do with it that counts
  • Best practices for how customers should be treated in real-time
  • How offline data is just as important as web behaviour data, and the challenges with capturing offline data

Download Now

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Seven Critical Considerations for a Sucessful Single Customer View Development

White Paper

Our eBook will help you to prepare for challenges involved in achieving a Single Customer View, by highlighting seven areas that are critical to consider before starting your journey.

Download this White Paper if you are looking to:

  • The critical challenges associated with achieving an Single Customer View
  • How a Single Customer View can be a powerful asset used to increase assets and profits
  • How great Single Customer View development can offer excellent self-promotion opportunities

Download Now

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Realising the Multi-Channel Marketing Vision

eBook

Discover how creating a Single Customer View can help improve the consumer experience and therefore generate additional revenue.

This eBook explains how to:

  • Consolidate your data and improve segmentation & personalisation
  • Harness your data to develop your customer insight.
  • Use customer insight to tailor your marketing activities, improve results and efficiency
  • Demonstrate the contribution that your marketing department is making to your business growth

Download Now

Big Con/ Big Data

Big Con/ Big Data

eBook

How Long Can You Afford to Wait?

Big Data projects provide a faster response to Marketing questions and enable businesses to make better informed decisions.

Download this eBook if you are:

  • Looking to understand how to gain key information to make better, more effective decisions
  • Needing more information on how to get the right product to the right customer at the right time
  • A Marketing professional looking to exploit the benefits of Big Data

Download Now

Customer Experience Marketing

Customer Experience Marketing in the World of Big Data

White Paper

This white paper explains how you can use this information within customer analytics to truly ‘know your customers’, and better optimise data for marketers and the business. Within today’s world, where you need to know what’s going on at high speed, this insight is invaluable.

Download this White Paper if you want to learn:

  • What is Customer Experience Marketing
  • The implications of not having a Single Customer View
  • Why a Customer Analytics database is essential in delivering a personalised engagement strategy

Download Now

Who's Playing Your Games?

Who's Playing Your Games?

White Paper

Your organisation’s share of wallet depends on knowing the customers you have (and will have), how they spend their time and how long you can prevent them from switching tables to one of your competitors.

Download this White Paper if you are:

  • Wanting to personalise your marketing communication based on player actions
  • Looking to increase your players lifetime value
  • Looking to segment your players based on their behaviour

Download Now

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The Big Data Strategy Guide

White Paper

Get All Your Data and Stick It in One Place

Big Data is all about gaining actionable insights from consolidating all your structured and unstructured data into one place that can be accessed for profitable gains.

Download this White Paper if you are:

  • Looking to exploit Big Data potential gains
  • Looking to understand the key areas to review when considering the beginning of a Big Data project
  • Wanting to understand the meaning of structured and unstructured data

Download Now

Do You Think You Know How Many Customers You Have?

Do You Think You Know How Many Customer You Have?

White Paper

In today’s modern world, information and especially statistics are abundant, with spokespeople of companies and organisations using them frequently.

Download this White Paper if you are:

  • Looking to gain more insight into your customers.
  • Looking to understand the key areas to review when considering the creation of a Single Customer View
  • Wanting to know the results you are likely to obtain by creating a Single Customer View

Download Now

Marketing Transformation

Marketing Transformation

eBook

A Guide to Embarking on a Marketing Journey

An understanding of the elements to consider when undertaking a marketing or digital transformation. As well as giving you a foundation for change, we provide tips for creating your vision.

Download this eBook if:

  • You are championing a transformation in my organisation
  • You are looking to invest in new technology but fearful that the investment will fail due to poor adoption or process
  • Your company is undergoing a marketing or digital transformation

Download Now