A single customer view, also known as a ‘single view of the customer‘ and invariably abbreviated to ‘SCV’, is a purpose built database containing a single record for every known individual, which links to other information about that individual. Single customer view databases power everything from campaign management and direct marketing to data analysis and customer insight.
Whether your single customer view stores businesses and contacts (B2B), consumers (B2C) or both (B2B & B2C), key to the success of a single customer view is that the data within it is clean and trusted, enabling accurate deduplication and providing a platform for success.
At Blue Sheep® we’ve spent more than 20 years honing and perfecting our approach to creating a single customer view, applying these skills to both B2B and B2C with proven, repeated success. Using our AIM Platform™ as a foundation, we have delivered both simple and complex single customer views for both B2B and B2C organisations.
Duplicate records, missing and unclean data or a badly structured database can spell disaster for any solutions built upon it. At Blue Sheep we draw upon our wealth of experience to mitigate the risk involved in building a single customer.
Different flavours for different needs
We deliver several types of single customer view, each tailored to a purpose and each delivering a solid data platform for any marketing requirement. Follow the link below for more specific detail about the various ‘flavours’ of single customer view:
Our single customer views, delivered through the Blue Sheep® AIM Platform™ can be tailored to meet specific requirements, integrated the data and the power of the information stored within into your organisation.
