Why Leave Marketing to Chance?
The benefits of personalised and behavioural communications are well documented. Organisations in almost every vertical repeatedly report response uplift and revenue increases when behavioural targeting is used when they communicate with their customers.
Increasingly, we’re seeing more and more online gaming organisations placing more emphasis on marketing to retain their members, inciting them to play more profitably and therein lies the challenge.
The difference between being a croupier…
The problem of relating to the customer is easily resolved if you’re a croupier in a casino. What you say, when you say it and how you say it will change. You’ll speak to a member on a winning streak in a very different way than if they’ve just burned their whole bankroll on one wager.
You’re simply responding to an event and the member’s behaviour in a more appropriate manner. Importantly, you’ll then be able to see what they do next, whether your language has incited them to do something else simply by watching what they play next or when they come back to the casino. This just isn’t as simple when you’re an online business.
…and being a company.
The problem is far more difficult when you’re a company. Try to take all your outbound email activity data, connect them to your members data, link that to your members’ transactional behaviour data (including conversion from free to play to cash, deposits, withdrawals, wagers, wins and losses) and divide it up into play sessions. Then pour it all into an intuitive solution that marketers can use which automatically updates itself to gain insight and turn that insight into actionable campaigns with best practice underpinning your communications strategies.
Your Gaming Platform is for gaming,
your Marketing Platform is for marketing.
It’s a little more of a gamble if you’ve not tried it before.
We give marketing teams the capability to truly understand players and create measurable marketing campaigns which are targeted and personalised: increasing player value, reducing attrition and iteratively improving marketing performance.
For over 20 years, Blue Sheep have been customising marketing solutions to meet specific vertical challenges, delivering measurable marketing performance solutions to the organisation within. Our solutions can help you track key player performance metrics over time, creating and monitoring a behavioural profile of each account, subsequently fuelling campaign management, insight, analytics and reporting to realise your marketing objectives.
It provides marketers with a solid foundation of player insight showing the current state of all accounts and how they have reacted to wins, losses, marketing, offers and bonuses over time. Importantly, marketers can now react to behavioural changes, relative wins and losses, test various bonuses and offers and segment the player base ensuring the most appropriate action is taken based upon proven insights gained from previous campaigns.
What’s In The Box?
The Online Gaming Solution from Blue Sheep provides everything from a database model and structure, processes, stored procedures and data processing routines through to award-winning marketing tools to help you realise your marketing objectives.
Divided into modular elements, our solution approach enables us to work closely with you, tailoring the solution to meet your specific needs – no matter whether you serve random number generated (RNG) games, skill based social environments, lottery or a mixture of any wager based gaming entity.
Our solution provides:
- Data Handling & Processing
- Single Member View
- Campaign Management
- Analysis & Segmentation
- Digital Tools & Deliverability Management
- Open Data Access
The solution provides a closed-loop marketing environment within which your member data; including accounts, bonuses, loyalty schemes, gaming transactions, wallet transactions, bonus behaviour, communications transactions and responses; is brought together and presented in an intuitive, non-technical way to ameliorate marketing performance.
Our Approach
Our proven approach enables us to deliver the solution ‘as is’ (without customisation) in a timescale ranging between four to six weeks. With customisation, altering the well-documented solution to meet specific gaming platform requirements can affect the project depending on the complexities, but we do understand the fast-moving tables that your customers play on – and we have a solution approach to match.
