Better Data. Better Marketing.

Blue Sheep provides a unique suite of revolutionary customer insight and data optimisation tools that enable you to create a data-driven approach for perfectly targeted marketing


Money Mapping

How well do you know your customers?

Try out Blue Sheep’s Money Mapping tool. 

We’ll analyse your customers and tell you things about them you didn’t know. Who spends big and stays long? Who’s wasting your marketing budget? Where is best to acquire more prospects?

Tell me more
Hotel Chocolat
Marks & Spencer
RAC Business
Print Strategy
Misco Systemax
De Vere Village Urban Resorts


Data Maturity Partners

Let Blue Sheep transform the capabilities of your marketing team by empowering you with insights and better quality data that will underpin your future marketing strategies. 



Your maturity plan begins at Stage 1 with a 100% free-of-charge Data Quality Audit. This is a complete review of the accuracy and quality of your customer data, using powerful propensity and economic modelling tools to highlight inefficiencies and profitable opportunities, as well as the hygiene of your data. 



Stage 2 is a deep cleanse of your customer and prospect database. The UK Business and Consumer Universe from Blue Sheep is the most complete B2B and B2C database in the UK, with billions of items of data collected from over 25 sources.



At Stage 3 we turn your database into a more profitable marketing machine using the Blue Sheep Money Map. This unique set of look-alike algorithms match your customers to our unique data sets, to segment your best, worst and outlier customers. You'll learn your market share, which prospects are 1500% more likely to buy and which spend 1000% more!



Stage 4 is a data partnership to plan your success side-by-side. Our client partnerships run for many years, helping businesses to mature through data and become self serve with the right analytics, data skills, technology and multi-channel marketing tools.


Common Questions


Where does Blue Sheep get its data from?

Blue Sheep is a 'Data Aggregator'. We compile verified, opted in contact, company and consumer data from over 25 sources to create the most comprehensive UK Business and Consumer Universe of businesses and individuals to use for analysis and marketing campaigns. Better yet, we pull in data files from data verification services to ensure the best accuracy.

Do Blue Sheep sell data?

To be honest, we're not really interested in just selling data. Our unique services are designed around providing insight and data quality products that make a real difference to your marketing. We are not in business to sell data unless it's the right data. This can only come from accurately targeting, profiling and modelling your existing customers and prospects against our awesome UK Business and Consumer Universe. Take a look at our Money Mapping service to see what we mean.

What is Money Mapping?

Blue Sheep's Money Mapping service will completely transform your marketing results, using our own complex analytics system perfected over 30 years of insight and analysis.

By plotting your customer data against the UK Business and Consumer Universe, our Money Map process pinpoints long-lasting, high yielding customers, as well as isolates prospects that drain marketing and sales resource. We help to optimise your budgets, resources and energy into attracting and winning the best customers that yield the highest revenues.

What is a Single Customer View?

The Blue Sheep Single Customer View is essentially a marketing database that unifies all your customer data (offline and online) to create a single, "golden record" of each marketable customer or prospect. It can de-duplicate, cleanse, match and merge petabytes of customer data and ensure governance and compliance.

For large enterprise organisations with millions of customers and transactions, the Single Customer View is essential for the efficiency and effectiveness of marketing. And with GDPR around the corner it will become a necessity to ensure customer data is fully governed, audited and structured with the ability to fulfill Data Subject Access requests and prove consent for marketing.

How do I know my data is secure with Blue Sheep?

Blue Sheep cannot provide any of our world-class data services without access to your data. We therefore provide unique secure FTP services for passing data to and from our data teams.

What matters to you is that you can trust us to handle your data in accordance with the most rigorous and secure processes. Through Non Disclosure Agreements, ISO27001 and ISO9001 certifications we have the highest levels of security and training in place to handle your data securely. Read more in our Data Quality Audit FAQ.

What is the sheep called?

This is perhaps the number one question we hear when attending marketing events and exhibitions! If you're wondering, the sheep you see in our logos is named Brigitte. As in Brigitte 'Baaaaardot'. Get it?


Recent Feedback



The SCV database has provided us with the chance to get to know our own data and put us in a position where we understand what we need for the future. Blue Sheep has provided a platform to support UBM's ongoing business expansion."

Rob Waller, Head of Data, UBM

RAC Business

Money Map helped us to
understand the SME market as a whole and which sectors to focus on. This has enabled us to focus our marketing on segments with the greatest need for our services.”

Paul Coward, Senior Insight Manager, RAC Business