With fast changing consumer behaviour, the multi-channel marketing vision is to ensure you are where your customers are.

Over the past two decades, all the efforts made by marketers to improve customer insight have been challenged by an increasingly complex multi-channel business model and fast changing customer behaviour. Indeed there has been a growing awareness of the need to gain an in depth understanding of the detailed data, however understanding customers as individuals is still significantly lacking.

Wyndham Exchange and Rentals has selected Blue Sheep, the multi-channel marketing solutions provider, to provide a Single Customer View for the majority of its vacation rentals brands in Europe including cottages4you, Hoseasons, Canvas Holidays and Landal GreenParks.