Marketing never stands still. As customers become ever more savvy and aware of the innovative techniques being used, marketers need a new edge: Customer Experience Marketing (CEM).
CEM is about placing the customer at the heart of the marketing strategy. Long gone are the days when customers would be willing to listen whilst you try and sell them the great features and benefits of your latest product. It’s time to understand why customers want to engage with you or why they are viewing your marketing material in the first place.