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The importance of data cleansing and data suppression in direct mail marketing
by BlueSheep Newsroom, on 15/12/14 10:34
We recently carried out a data project on one of our existing customers that has a client database consisting of 300,000 records. The basic premise of the project was to determine how much it would cost the client to send out an direct mail campaign to its entire customer database.
Then, if it took the same amount of customer data, ran it through a data cleansing and data suppression process to remove people that are non-contactable or who shouldn’t be contacted, how much saving would that provide?