The three letters that keep all senior marketers awake at night, R O I. Are you having trouble communicating the value of your work to your bosses in a way they understand? If so, you are not alone.
Proving marketing ROI shouldn’t be difficult but it is one of the most talked about struggles in marketing.
Here are three examples of marketing metrics you should be using to prove ROI:
- Customer Acquisition Cost (CAC)
- Ratio of Customer Lifetime Value to CAC
- Marketing Originated Customer %