Being so tech-savvy and the first to embrace new digital platforms, you can be forgiven for thinking that the only way to connect with millennial customers is by creating content for Snapchat, engaging them with a Facebook AI messenger bot or by having your products modelled by an internet celebrity with hundreds of thousands of Instagram followers. Certainly one channel you wouldn’t expect to be effective with the younger generation is direct mail.

Telemarketing or telesales is an art that is arguably falling by the wayside. Instead, many use ‘social selling’ and ‘email only’ approaches to outbound sales and marketing. Not only can they be considered more efficient (as you can get at more prospects with less staff), with telemarking and telesales it requires far more time and money to build relationships and nurture prospects.

So, with the need for additional manpower, management, time and data to consider – can the expense of a phone-based team be justified? Of course. Telesales and telemarketing can still be a very effective way to generate leads and revenue. It just needs to be done right.