I shouldn’t have to tell you that customer insight is important to your business. Yet even in this customer-centric world, there are still many organisations who could be finding out lots more about who buys from them – and who should be buying from them.
The deeper and more informed your insight, the stronger your relationship with your customers, the more relevant your conversations and the smarter your decisions. In turn, this means marketing that is more effectual and should, by rights, mean more revenue and bigger profits.
While there are many approaches to customer insight, Blue Sheep clients have seen great success (an increase in profitability by up to 30% and tens of millions in efficiency savings) using our pioneering Money Map customer insight service.