There are two great thing about making predictions.

1. If you get them right, you can tell everyone what a visionary you are.
2. If you get them wrong, you can say it was only ever an educated guess in the first place.

In B2B marketing, many of these predictions are a combination of exciting new technologies, along with the realisation of trends from previous years.

Here are five of the most talked about expectations for the world of B2B marketing:

As far as epic rivalries go, whether B2B marketing is more difficult than B2C marketing is up there with Coke Vs Pepsi, Mercedes Vs BMW, Liverpool Vs Manchester United and Godzilla Vs King Kong.

But is one really tougher than the other? 

While B2C brands often lead the charge when finding new ways to attract and engage with customers, clients and prospects of B2B organisations need to deliver an equally customer-focused experience. Not only that, but one that can reach them online and offline. Being a multi-channel, if not omnichannel, business is no longer an expectation limited to big name retailers.

In 2018, there are many B2B marketing strategies your business can implement – and it’s not all about having the latest technology at your fingertips. Here are five key B2B marketing strategies you should consider: