There are two great thing about making predictions.
- If you get them right, you can tell everyone what a visionary you are.
- If you get them wrong, you can say it was only ever an educated guess in the first place.
In B2B marketing, many of these predictions are a combination of exciting new technologies, along with the realisation of trends from previous years.
Here are five of the most talked about expectations for the world of B2B marketing: