We’ve come a long way from a time when loyalty schemes meant collecting stamps. We’ve moved on from the classic points-based loyalty card, too. At a time where consumers have the freedom to be promiscuous and fickle with their purchases, encouraging customers to keep coming back to your business is more important than ever. Yet many of the old tricks no longer work like they once did.
Last year it was announced that while 92% of the UK’s adult population is signed up to at least one loyalty scheme (the average shopper is signed up to three), 20% haven’t redeemed any of their points.