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Customer insight data puts Blue Sheep in the Guardian Online
by BlueSheep Newsroom, on 04/08/14 10:27
It’s not every day that a company providing B2B specialist data and analytics finds itself mentioned in a national newspaper for the right reasons! But that’s exactly what happened to Blue Sheep recently, when we helped journalist Lottie O’Conor with data analysis for a feature she was writing.
You may have seen the article yourself – London revealed to have lowest percentage of female directors.
Blue Sheep provided the statistics on the number of female directors throughout the UK and broke these down by Geography and Industry. As is explained in the article, our research found that in the UK “only 30% of company director positions are currently occupied by women.” The article further goes on to look at the breakdown of female directors in other cities around the UK, with some interesting findings. London faired worst of all, with the lowest percentage of female directors in the whole of the UK, compared with Lancaster, Dorchester and Kirkwall in Scotland that have the highest percentages.
Blue Sheep Solutions Developer, Brad Woodward, used figures from Companies House and other sources, including the UK Business Universe™ to compile and analyse the statistics. Iain Lovatt, founder and chairman of Blue Sheep is also quoted within the article, providing his opinion on what the results show.
It was a pleasure to assist Lottie with this article and brilliant to see the fruits of our labour in a national story. But providing data and bespoke analysis, along with expert consultancy and guidance is all part of the Blue Sheep offering. We understand that for Marketing to deliver results in today’s economy, organisations must plan and execute interactions that provide the customer with the best possible experience.
Understanding your customer and gaining customer insight is critical because today’s customers interact with brands in a variety of ways that involve much more than one touch point. It is vital that you understand how your customers behave across all channels, at each and every touch point, and that you also understand each customer’s value to you. Armed with a higher degree of customer insight, marketers have the chance to meet this highly challenging objective.
To learn more about customer insight and how it can benefit B2B marketing, download our free Money Map report and watch our on demand Webinar: “Money Mapping: Secrets to successful marketing” by clicking here, or the download button below.