Rapid Racking experiences 11% upturn in sales and 30% growth in profits through data enhancement using Blue Sheep’s Money Map analytical service.
As the UK’s leading supplier of storage, racking and shelving systems for industrial, commercial and consumer use, Rapid Racking has an extensive product range. The company’s business model combines traditional catalogue marketing techniques, direct mail and modern online services to reach its target market.
To extend its business reach and drive greater sales, Rapid Racking selected Blue Sheep to provide detailed prospect data and analytical services to support its marketing plans. Rapid Racking was also looking to understand its existing customers better and use segmentation to improve its acquisition strategies.
Central to the delivery of the business solution, Blue Sheep provided licensed access to its industry leading B2B database, The UK Business UniverseTM.. It also provided the Money Map analytical service to provide added insight into the existing Rapid Racking customer database.
As a result of the data enhancement and propensity scoring from the Blue Sheep Money Map, Rapid Racking has benefitted from an increased return on investment on its marketing spend, experiencing an 11% upturn in sales and 30% growth in profits.
Mark Hobbs, Joint Managing Director at Rapid Racking says:
“Blue Sheep was able to provide the most comprehensive data set to match our needs and deliver the exceptional levels of service we require to maintain our position as the UK’s number one provider of storage solutions.”
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