Gamesys, one of the fastest growing businesses in the e-gaming sector, appearing in the Times Tech Track 100 4 years in a row has purchased the Alterian based solution to improve on line marketing to its burgeoning client base.
Lee Fenton, Chief Operating Officer said:
“We chose Blue Sheep and Alterian after an extensive review of the market place. The solution will take us to the next stage of capability and continue to drive our customer centric marketing strategies”
Blue Sheep CEO, Steven Klin, said:
“Gamesys understands the importance and benefit of providing relevant communications to its players to maximise their experience and engagement. Improved targeting and understanding is sure to help Gamesys remain at the top of its game."
Founded in 2001, the Gamesys Group has rapidly built a profitable online entertainment business providing Instant Win, Bingo and Casino games to a worldwide audience.
After eight years, the Group’s leading brand Jackpotjoy.com has built an audience of over 4,000,000 members. The site creates 10 new winners every second and awards over £4,000,000 in cash pay outs every day.
Gamesys also manage Bingo sites for the UK’s favourite newspaper, The Sun, as well as working in partnership with Global Radio and Heart FM, which is the most listened to commercial radio station in the UK, to develop Heart Games.
About Blue Sheep
Founded in 1986, Blue Sheep is a leading provider of Software & Solutions that empower marketers with intelligence to drive multi-channel campaigns through the use of Analytics, Campaign Management and Social Media Monitoring based on the Alterian Suite.
Blue Sheep has over 300 clients across diverse B2B and B2C sectors including BT, DeVere, United Business Media, Skills Funding Agency, Haven Power and Capital One.
For further information, please contact Blue Sheep Marketing Director Anthony Botibol