London, UK – September 2012 -Blue Sheep, the multi-channel marketing solution provider announces that Haymarket has selected its customer data management, analytics and campaign management solution to enhance the marketing of its Media Brands.
Haymarket Business Media publishes over 50 business titles, together with associated websites, print, online directories and information services from four main centres: London, New York, Germany and Hong Kong. Haymarket Business Media was named Digital Publisher of the Year (Business) at the prestigious Association of Online Publishers Awards 2011.
Abby Payton, Customer Data Director said:
“Haymarket Business Media recognises that business development and continued growth can only be achieved in today’s digital environment by harnessing the power of the data that we have within our organisation.”
“Haymarket Business Media are fortunate in being able to collect information from a broad range of market leading brands through subscriptions, web registrations, purchases, events, profiles and marketing.”
Blue Sheep and BlueVenn CEO, Steve Klin, said
"We are excited by the challenge to deliver a solution to such a prestigious international brand. The development of a single customer view database to deliver analysis and multi-channel campaigns is viewed as crucial by Haymarket, a challenge we have helped address for over 300 organisations."
Haymarket Business Media titles lead the market in advertising, marketing, public relations, digital and direct marketing; print and packaging; live events; horticulture; urban planning and regeneration; medical; capital markets and institutional investment; management, including HR and computer security and the environment; and youth and childcare.
About Blue Sheep - a BlueVenn Company
Founded in 1986, Blue Sheep is a leading provider of B2B and B2C Data Management Solutions and empower marketers with the intelligence and capabilities to orchestrate multi-channel campaigns using the BlueVenn Customer Data Platform technology.
Blue Sheep is a BlueVenn company with a combined total of over 300 clients across diverse B2B and B2C sectors including BT, DeVere, United Business Media, Learning & Skills Council, Gamesys, Haven Power and Capital One.
Further Information can be obtained by contacting Marketing Director Anthony Botibol.