On November 1, 2017, Blue Sheep Chairman and Founder Iain Lovatt has been elected as supplier-side candidate representative to the Direct Commerce Association (DCA) Executive Board.
Voting for a refreshed executive board and council election took place in October, with votes cast by authorised individuals at DCA member companies. This year’s election saw the highest return of votes of any election held by the DCA, with several candidates receiving an equal number of votes.
Following recounts, DCA President Nigel Swabey was pleased to announce the new executive board and councillors, who will commit to a two-year term serving DCA member companies.
The elections were held at the DCA Autumn Conference on November 1st at the Victory Services Club, Marble Arch.
Established in 2004, the DCA is a not-for-profit trade body with a specific aim of supporting businesses in all areas of multi-channel retail communications, to help them stay abreast of the latest thinking and techniques that will keep them on top of their game.
Led by an elected advisory board of leading experts, the DCA provides vital networking between its members, bringing together some of the most knowledgeable and passionate individuals in the industry.
Speaking of his new position, Iain Lovatt said:
“I’m honoured to be appointed as part of the DCA Executive board and delighted to bring my 30 plus years of experience in the field of data, marketing and analytics to the organisation. In this advisory role for the DCA’s supplier company members, I’ll be looking forward to helping them improve their visibility on the client side, as well as represent them on key industry issues.”
This latest appointment is one of a number of Iain's achievements in the industry. This includes a role as the former Chair of the Institute of Direct and Digital Marketing (IDM) Data Council, a position as Board Director representing the data Industry for the Direct Marketing Association (DMA), and a tenure as visiting professor at the University of the West of England's (UWE) Bristol Business School.