The amount of data at the fingertips of data analysis team has shot through the roof in recent years, which is great as they can now gain deep insight into different industry trends and pin point opportunities that business can capitalise on.
This was the case in a recent study carried out in tandem with PR agency, Eulogy!, which wanted to investigate contribution from Irish business leaders to the UK economy.
In its fifth consecutive year, the Irish Directors in UK plc 2015 report involved our team and data to uncover the full extent of the contribution from Irish business leaders, with an aim to have the 2020 findings celebrate the success of the next generation of Irish leaders in UK companies.
The report was launched at the Irish Leaders Summit held at the Irish Embassy in London on 12 March, where top Irish leaders discussed the growth of Irish businesses and influence of Irish leaders in the UK.
The statistics of the report revealed over 54,000 Irish Directors heading up the table of foreign business leaders in the UK - ahead of Indian, American, French and Italian nationalities.
Our data analysis team worked alongside forecasting firm Oxford Economics, to develop a ‘growth bands’ model on behalf of HM Treasury that was also included in the report. This model had a break down of companies based on sector, size and geography. The purpose of this joint working was to assess the growth prospect of companies over the next 12-24 months and the results showed that Irish directors gravitate towards sectors that have the highest growth rate in the UK. The technology sector being a principal sector for potential growth as skilled workers are in high demand and there is an increase of Irish graduates heading to the UK.
The report has been very well received, not just by Irish leaders, but also by the business industry as a whole and we’re hoping that we continue to work with Eulogy! over the next five years and help them achieve their aim of celebrating the next generation of Irish success in the UK in 2020.
Not our first rodeo
We are seeing our data analysis team become involved in industry situational reports more and more as key organisations use our expertise as data analysis specialists. In August 2014 we received national acclaim after undertaking an analysis of the UK workforce that revealed only 30% of company director positions are held by women. We worked alongside Guardian journalist Lottie O’Conor to analyse figures from Companies House, taking into account all companies registered in the UK - from small businesses through to FTSE 100 companies.
One interesting insight our analysis provided was via a breakdown of female directors in the UK based on geographical location. Lancaster, Dorchester and Kirkwall had the highest percentages of women in top positions, whereas London faired the worst with the lowest percentage of female directors in the whole of the UK.
It is great to be involved in such high profile data analysis projects, using our skilled expertise to crunch large amounts of data and provide tangible and actionable results. However, this is part and parcel of what we do on a regular basis for our clients so that they can drive results for their businesses.
In digital marketing for example, we are more than aware that understanding customers as individuals is at the top of every marketers ‘to do’ list, as they strive to gain near real-time insight into customer behavior across all channels. Our goal is to use our expertise and technology to help bridge the gap between the customer analysis SMEs can access and the highly detailed customer analysis large enterprises have the resources and budget to access.