London, UK – February 2013 – Blue Sheep announces that LV= has selected its solution to enhance marketing to its customers.
Blue Sheep will deliver LV= a database marketing platform to support its direct to consumer business lines with analysis and multi-channel campaigns in a single customer view environment.
LV= is a leading financial mutual and offers a range of award winning investment, retirement solutions and insurance products. The company has over five million members and customers.
LV= Data Analytics Manager – Stacie Maxey said:
“We recognise that harnessing the power of data is key to business development and to enable us to continue to offer exceptional service to our customers and members. After a competitive tender process Blue Sheep has been chosen as the most appropriate partner based on experience and value to help us achieve our goals of efficient multi-channel marketing.”
Blue Sheep Chief Operating Officer Steve Klin said:
“We are excited by the challenge to deliver a solution to a brand with such a prestigious history. The development of a customer database to deliver analysis and multi-channel campaigns is viewed as crucial by LV=, a challenge we have helped address for over 300 organisations.”
LV= employs over 5500 people and serves five million customers with a range of financial products. It is the UK’s largest friendly society and a leading financial mutual.
When LV= started in 1843 its goal was to give financial security to more than just a privileged few and for many decades was most commonly associated with providing a method of saving to people of modest means. Today the company follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.
About Blue Sheep
Founded in 1986, Blue Sheep is a leading provider of Software Solutions and Data that empower marketers with intelligence to drive multi-channel campaigns through the use of Analytics, Campaign Management and Social Media Monitoring based on the Alterian Alchemy Suite.
Blue Sheep has over 300 clients across diverse B2B and B2C sectors including BT, DeVere, United Business Media, Learning & Skills Council, Gamesys, Haymarket and Capital One.