London, UK – May 2012 – Blue Sheep, the multi-channel marketing solution provider, announces that Malmaison & Hotel Du Vin have selected its solution to drive marketing through its online and offline channels.
Malmaison and Hotel du Vin have won many hotel awards and are widely recognised as providing an excellent hotel and restaurant experience. Malmaison is focussed on the UK’s leading regional centres whilst Hotel du Vin is aimed more at the leisure market with its hotels often situated in university towns and cathedral cities.
Malmaison and Hotel Du Vin Chief Executive Officer, Gary Davis, said:
“The Marketing Solution will help us create a single view of our client base and provide a platform for the on and off line campaigns that Blue Sheep will run our behalf. The marketing of our brand has to exude the same quality as our Venues.”
Blue Sheep CEO, Steve Klin, said:
“Malmaison & Hotel Du Vin represent the pinnacle of service within their chosen sectors. I am delighted to add them as our latest client and look forward to a stylish and mutually profitable relationship”
About Malmaison and Hotel Du Vin
There are 26 Malmaison and Hotel du Vin hotels across the UK. A further 2 hotels are under development. Malmaison and Hotel du Vin are recognised as one of the UK’s leading lifestyle hotel groups with over 1,900 bedrooms across the UK.
About Blue Sheep
Founded in 1986, Blue Sheep is a leading provider of Software & Solutions that empower marketers with intelligence to drive multi-channel campaigns through the use of Analytics, Campaign Management and Social Media Monitoring based on the Alterian Suite.
Blue Sheep has over 300 clients across diverse B2B and B2C sectors including BT, DeVere, United Business Media, Learning & Skills Council, Gamesys, Haven Power and Capital One.
Further information can be obtained by contacting Marketing Director Anthony Botibol at Blue Sheep.