Marketers want to send better targeted communications, created personalised experiences for deeper customer engagements and learn who their most valuable prospects are for acquisitions campaigns.
Blue Sheep helps propel B2C marketing strategies to new heights, with unlimited access to its powerful UK Consumer Universe (UKCU).
Coupling with your existing customer database, the UKCU provides incredible amounts of additional business intelligence, helping you to join the dots and build more developed, informative customer profiles for more effective marketing strategies.
The UK Consumer Universe is a consolidated database consisting of several datasets, compiled by the largest independent data company in the world. It contains 53 million fully permissioned, up-to-date and information rich records, packed with demographic, lifestyle, financial, homeowner and motoring data to help power your campaigns.
To maintain relevance and accuracy, the UKCU is reviewed and refreshed on a monthly basis, with fresh variable added to tens of thousands of existing records on a regular basis. The UKCU also offers peace of mind when it comes to compliance, with all 53m records having been collected from fully consenting and thoroughly screened individuals, who have responded positively to opt into third party direct promotions.
Using Blue Sheep’s innovative Blue Insight tool, marketers can take advantage of the entire UK Consumer Universe with, round-the-clock, on-demand access.
Inside Blue Insight, their customer data is matched against the UKCU, enhancing the records with supplemental information, letting marketers learn more about their customers, or identify new ones within their market.
With built-in analytic tools to manipulate the data, build segments and visualise revealing new insights, Blue Insight can be a hub to which CRM, ecommerce and other marketing tools can be connected, and from which hyper-targeted campaigns can be launched.
“Blue Insight, fuelled by the UK Consumer Universe, means that marketers not only have unlimited access to one of the UK’s largest consumer databases but they can ask unlimited questions of this data, supercharging their campaigns by making them more accurate, more relevant and more engaging. This means better customer sentiment, improved campaign ROI and, importantly, more revenue,” says Blue Sheep Chairman and founder Iain Lovatt.
Founded in 1986 and based in Cheltenham and Bristol, Blue Sheep has a pedigree in the world of marketing data that few others can match. The Business and Consumer Universe database provides the foundation for all of Blue Sheep’s services, including data cleansing and enhancement, customer insight and building Single Customer View databases.
Find more of your most profitable prospects with a customer insight report
Join some of our customers who have used a Blue Sheep Money Map to:
- Improve response rates by 100% and boost average order value by 300%
- Increase sales by 11% and grow profits by 30%
- Deliver an ROI of £37 for every £1 of marketing spend
Call: 01242 545 340