Businesses have encountered a problem with the traditional marketing funnel. Marketers are deploying all their tried and tested techniques to gain interest in their products and services, and these strategies can be generating hundreds, if not thousands of leads. Yet something still isn’t right.
Despite the number of names pouring into the top of the funnel, the returns are poor. According to Forrester, top performing businesses convert just 1.54% of marketing qualified leads to revenue. The problem isn’t volume – it’s about creating quality, meaningful, long-term relationships.