Head into any British takeaway twenty years ago and the closest you’d get to technology would be gambling a few quid on a dusty old fruit machine or playing Altered Beast on the arcade cabinet while you wait for your Beef with Black Bean Sauce and Special Fried Rice. Very few of us had a mobile phone, let alone a smartphone we could use to place and pay for an order that a person on a bicycle would deliver to us. As far as customer insight was concerned, things were about as sophisticated as Leandros at the Charcoal Grill knowing whether you liked chilli sauce or not.

LV= improves its campaign response rates and volumes by combining a Single Customer View from Blue Sheep with blueANALYZER from BlueVenn.

LV= (Liverpool Victoria), a specialist in a range of insurance, investment and retirement products is the UK’s largest Friendly Society and has over five million customers and members. In 2010, LV= recognised that the business needed to implement a more targeted approach to its direct marketing campaigns.