Blue Sheep Money Mapping

Revolutionise your marketing with business-changing customer insight that pinpoints new customers who will spend big, stay long and maximise your profitability

Our Money Mapping service enriches and scores your customers by matching them to unique insights from our UK Business and Consumer Universe.

We supercharge your data to build complex customer segments that will redefine your marketing strategy and optimise the effectiveness of your campaigns.

  • Supercharged Data - cleansed, enhanced and enriched customer data for trustworthy insight and better marketing
  • Customer Insight - eight detailed customer profiles analysed for ease of acquisition, revenue potential and likely growth
  • High Quality Leads - a rich, targeted prospect pool identified for new business and acquisition opportunities
  • Reduced Business Risk - customer revenue at risk due to bad data identified for essential action
  • Increased Efficiency - using better data and new insights for better targeting of campaigns, more revenue from fewer (but highly more profitable) customers
“It’s bonkers! We bump into marketers all the time where campaigns underperform, technology investments go awry and sales teams miss their targets. The problem is always bad data. The Blue Sheep Money Map has the potential to solve these issues.”
James Farmer, Founder at B2B Marketing

Get a free Money Mapping Proof of Concept

You can get a free proof of concept before you make any commitment to us. We'll arrange a secure transfer of your customer data to us and will provide a report highlighting data quality, revenue opportunities, efficiency savings and a new prospect pool.

Just fill out the form to get started.

Request your Money Map

Blue Sheep team

Give our team a call today on
01242 545 340

What Is Money Mapping?

Money Mapping is a data-driven segmentation service that works on the principles of the 80:20 rule ('Pareto's Law'), ensuring that customers are treated appropriately and discriminately based on their profitability to your organisation. By enhancing and enriching a customer database using billions of potentially critical insights from our UK Business and Consumer Universe, we can help to identify any revenue that is at risk from bad and inconsistent data. We then use unique Money Mapping algorithms to create powerful customer segments.

These segments form the backbone of insights for future business decisions, reliable forecasts, marketing technology investments, CRM strategies, marketing campaigns and customer service improvements.

By modelling customers for their growth and lifetime value, their likely spend, ease-of-acquisition, cost-of-acquisition and other profitable variables, we then match profiles back to the UK Business and Consumer Universe. From this we build your bespoke pool of future customers that you know will spend big and stay loyal. This is your 'Treasure' segment.

Of course, Money Mapping also pinpoints customers that are draining resources, budgets and spend comparatively less. These are potentially damaging the profitability and effectiveness of your organisation. Again, by matching these 'Avoid' segments back to the UK Business and Consumer Universe, Money Mapping helps marketers and the business to focus time, energy, cost and resource on highly effective money-making opportunities.

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Customer Segmentation that is proven to boost profits by 30%

Simply by applying Money Mapping insights and scores to their data, our clients at Blue Sheep have demonstrated an increase in profitability by as much as 30%.

By recognising 'Treasure' customers and then refocusing a larger proportion of marketing expenditure, marketers will see profound uplifts in the profitability of their customers and higher ROI of marketing campaigns and initiatives. 

Insights to drive better marketing decisions that ripple across the business

In the last 12 months Money Mapping has helped to save £billions in revenue for clients by identifying inconsistencies, duplicates, errors and gaps in customer data.

By using economic forecast models and geographical overlays spliced with market penetration and revenue scores, along with bespoke investigations of the data for each client, we help to provide a situational analysis that becomes the foundation for future marketing and business decisions.

Find out how RAC use insights from Blue Sheep Money Mapping for identifying most profitable customer segments.

Money Map - Dashboard

Discover who to "Treasure" and "Avoid"

Through Money Mapping and the awesome power of our UK Business and Consumer Universe, you'll benefit from a prospect pool of high spending, long lasting future customers that can completely transform your business.

In fact, in the last 12 months we've identified £17.8 billion in potential new revenue for our Money Mapping clients by matching high value 'Treasure' customers back to our aggregated source of 25 data suppliers.

Find out how much revenue has been discovered and saved using Money Mapping customer insights over the past 12 month.

Supercharged data for trustworthy analysis, decisions, technology investments...and more

Businesses that neglect their data become the harbingers of their own failure by making poorly informed decisions, wastefully spending money on marketing and locked in a state of ineffectiveness.

The Blue Sheep Money Mapping service not only cleanses and enhances your data for insights, but ensures your online and offline marketing campaigns, technology purchases and CRM strategies are optimised to succeed and generate the best results.

Find out how Print Strategy ensure that direct mail and print campaigns for their clients succeed using Blue Sheep.


"The analysis has helped Hotel Chocolat significantly in its strategic aims of identifying and operating in market sectors which deliver good profitable business in sizable market areas. It enabled us to move away from expensive cold catalogue mailings and look at how we can use integrated marketing to reduce our costs and improve our sales performance. A great result." 

Director of Consumer Marketing, Hotel Chocolat

Money Map eBook

Using Customer Insight to Find Your Next Profitable Prospects

A guide to 'Money Mapping'

How Blue Sheep's Money Map can analyse your customer base and enable the intelligent use of your marketing resources for maximum effectiveness.

Download Now

Tyre Kickers Webinar

Don't Let Tyre Kicker Prospects Leave Your Marketing Flat

On-demand webinar

How many hours do sales and marketing waste on 'Tyre Kicker' prospects who never buy? Learn how devote your efforts on the right prospects that spend big and stay longer!

Watch Now

RAC Business Case Study

Money Mapping Gives RAC Business a Wider View of the SME Market

Case Study

With the help of Blue Sheep Money Map customer insight, RAC Business is able to better identify new fleet car customers within the profitable UK SME market.

Download Now