Blue Sheep's Money Map customer insight service analyses and enhances your customer database.
Your Money Map is delivered to you as a report packed full of intelligence, showing you how to use your data effectively, and make your marketing efforts vastly more profitable.
For a limited time, you can receive a sample of our powerful Money Map service, completely free of charge.
This top-line analysis of your database will show you where you can make significant efficiency savings, often accounting for wastage that is costing you £millions.
The Money Map will also present you with a profile of your most valuable customers, and show you many more prospects who fit that same profile and could completely transform your business's profitability.
This consultative Money Map report is yours, with no strings, for you to present to your board, plan and build more effective marketing tactics. Plus, give you a taste of the full range of Blue Sheep's customer insight and data analysis capabilities.
We’ll analyse your customers and tell you things about them you didn’t know. Who spends big and stays long? Who’s wasting your marketing budget? Where is best to acquire more prospects?
Tell me moreMoney Mapping is a data-driven segmentation service that works on the principles of the 80:20 rule ('Pareto's Law'), ensuring that customers are treated appropriately and discriminantly based on their profitability to your organisation. By enhancing and enriching a customer database, we can help to identify any revenue that is at risk from bad and inconsistent data. We then use unique Money Mapping algorithms to create powerful customer segments.
These segments form the backbone of insights for future business decisions, reliable forecasts, marketing technology investments, CRM strategies, marketing campaigns and customer service improvements.
By recognising 'Treasure' customers and then refocusing a larger proportion of marketing expenditure, marketers will see profound uplifts in the profitability of their customers and higher ROI of marketing campaigns and initiatives.
In the last 12 months Money Mapping has helped to save £billions in revenue for clients by identifying inconsistencies, duplicates, errors and gaps in customer data.
Through Money Mapping you'll benefit from a prospect pool of high spending, long lasting future customers that can completely transform your business.
In the last 12 months we've identified £17.8 billion in potential new revenue for our Money Mapping clients by matching high value 'Treasure' customers back to our aggregated source of 25 data suppliers.
Businesses that neglect their data become the harbingers of their own failure by making poorly informed decisions, wastefully spending money on marketing and locked in a state of ineffectiveness.
The Blue Sheep Money Mapping service cleanses and enhances your data for insights, ensuring your online and offline marketing campaigns are optimised to succeed.
Put your data to the test and discover how a Blue Sheep Money Map can get it into shape. Our sample report will show you:
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