Is your business ready for the May 2018 changes to consumer data protection?
Data protection and cyber security laws in the EU are changing. On May 25, 2018, the General Data Protection Regulation (GDPR) will come into force, changing the way that marketers and organisations can handle personal data.
Failure to comply with these laws could lead to a fine of up to €20 million (£17 million), or 4% of your global turnover (whichever is greater).
The need to modernise will affect many of the ways that you approach data management, including:
To help you identify which customers in your database you should prioritise, we can get you started with topline analysis, highlighting the opt-in statuses within your database and the critical customers and prospects where action is needed now to gather permissions.
The Blue Sheep GDPR Revenue Impact Assessment will provide your organisation with a diagnosis of your marketing database to enable you to take the action you need to ensure compliance come 2018.
We’ll analyse your customers and tell you things about them you didn’t know. Who spends big and stays long? Who’s wasting your marketing budget? Where is best to acquire more prospects?Tell me more
This report will highlight inefficiencies in your database, permissions that are lacking and a geographic representation of your customers.
Insights from your GDPR Revenue Impact Report will help guide you towards remediation processes, to ensure you don’t start losing essential customers and prospects
Improve the health, accuracy and compliance of your customer database ahead of GDPR, using our data cleansing and enhancement services.
Conforming to GDPR requires changes to systems and how people work. We can help staff develop a culture of accountability and governance, with ongoing compliance support.
Although the wheels are now in motion for Brexit, this will not significantly alter the need for UK organisations to comply to the General Data Protection Regulation for several reasons:
There’s still time to find out how you current data collection and processing practises conform to GDPR. Fill in the form and we’ll be in touch