Established in 1986 by veteran of the marketing data world, Iain Lovatt, Blue Sheep was originally founded to help marketers use data to better target their direct marketing efforts. This was achieved by the creation of the Blue Sheep UK Business and Consumer Universe, a database that has since grown to contain millions of business and tens of millions of marketable consumer records.

Today, we continue to create marketing solutions to meet our client’s marketing challenges, having maintained our position at the forefront of the database, insight and analytics market for three decades. Over the years, Blue Sheep has evolved its data services, becoming a respected name for marketing campaign management and Single Customer View databases, too.

One thing has remained constant since 1986: a commitment to assisting marketing and CRM departments deliver more revenue from less spend, develop a deeper understanding of the needs of their customers and take ownership of their data.