Transforming data into predictable revenue
Over 30 years, and across thousands of databases, Blue Sheep has found that 60-80% of a company’s revenue comes from just 15-25% of the customer base.
By focusing budget, effort and resource from the sales and marketing teams on the 15-25% that deliver the majority of the revenue, a business can transform its profitability - without transforming the organisation.
Download this eBook to find out why you need data hygiene and customer insight in the world of B2B marketing. Learn: