A Blue Sheep eBook
The type of data available is also evolving, so companies that only held a couple of databases are inundated with customer, financial and marketing information. While a decade ago sophisticated analytics tools were only used by statisticians, these are now widely available and it is important that people use the data responsibly to avoid crippling data breaches and government fines.
Our eBook highlights the seven main challenges of data ownership, and the consequences of navigating a commercially sensitive issue.
Download this eBook if you want to discover:
Reach new customers, just like your best ones. The place to look? Right in your own database. Use our Money Mapping report to get a picture of your existing customers and use it to reach new high-spending customers and cut out the waste in your marketing budget.
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