Blue Sheep help UK's foremost fire safety website, Fire Protection Online, achieve impressive response rates from an invigorated direct marketing campaign
Fire safety e-commerce business Fire Protection Online approached Blue Sheep to provide a foundation of accurate customer insight for a new direct marketing strategy, to stimulate new purchases from its existing customers and acquire new ones.
Blue Sheep helped Fire Protection Online to achieve:
The solution from Blue Sheep required analysing and segmenting its customer database using Money Map customer insight, to reveal profitable repeat buyers with a propensity to purchase again.
To find our how Blue Sheep supported Fire Protection Online and achieve an impressive direct marketing response rate in a challenging market, please fill out the form to download our case study.