Fire Protection Online Case Study

Blue Sheep help UK's foremost fire safety website, Fire Protection Online, achieve impressive response rates from an invigorated direct marketing campaign

Fire safety e-commerce business Fire Protection Online approached Blue Sheep to provide a foundation of accurate customer insight for a new direct marketing strategy, to stimulate new purchases from its existing customers and acquire new ones.Fire Protection Online

Blue Sheep helped Fire Protection Online to achieve:

  • A 2.31% response rate from its first direct mail catalogue campaign

The solution from Blue Sheep required analysing and segmenting its customer database using Money Map customer insight, to reveal profitable repeat buyers with a propensity to purchase again.

To find our how Blue Sheep supported Fire Protection Online and achieve an impressive direct marketing response rate in a challenging market, please fill out the form to download our case study.

Fire Protection Online Case Study

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