How Marketers Can Plan for Success Under the New Regulation
The UK Government recently confirmed that the forthcoming General Data Protection Regulation (GDPR) will be applicable to UK businesses when it comes into force on May 25th, 2018.
This means organisations will need to abide by new laws relating to customer consent, processing personal data and maintaining the privacy rights of individuals.
With potential fines running into tens of millions of EUROs, this is a regulation that cannot be ignored.
Databases and marketing processes will need to be changed or re-engineered to encompass the new rules. Learn more about what you need to do to mitigate your risk.
GET AHEAD in your planning as Rosemary Smith, Director of data protection specialists Opt-4, shares her pragmatic views on how marketers can get the best out of no-nonsense implementation of the General Data Protection Regulation.
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