LV= Case Study

One of the UK's largest insurance companies improve response rates by 81% and achieve a 15% uplift in 'good leads' from its marketing campaigns

Working with Blue Sheep, Liverpool Victoria (LV=), dramatically improved acquisition and response rates from its marketing campaigns. 

LV= set out to source and implement a multi-channel marketing solution to provide a more targeted approach to their direct marketing.


LV= needed a solution which would:

  • Eliminate errors from customer communications due to manual processing
  • Allow the marketing team to run one solution
  • Provide greater insight from the customer base

The chosen solution was a Single Customer View by Blue Sheep, complemented by marketing analytics and campaign management tools from sister company, BlueVenn. 

To find our how Blue Sheep helped LV= achieved maximum ROI in just three years (and achieved a significant uplift in response rates and 'good leads'), please complete the form to download our case study.


LV Case Study

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