Misco Case Study

Global IT resellers create a Single Customer View for more effective and profitable marketing across all its European territories

As part of Blue Group, Blue Sheep revolutionised IT reseller Misco's marketing activities across multiple territories, with a solution to support campaigns based on rich analytics to improve the customer experience and boost profit margins. Misco

Blue Sheep helped Misco to:

  • Consolidate its disparate databases into a single EMEA database
  • Achieve sophisticated, actionable insight into customer behaviour
  • Create richer, multi-channel campaigns
  • Improve open rates, click-through rates, and overall campaign ROI

To find out how Blue Sheep helped Misco to create a flexible, enterprise-grade solution including analytics, marketing automation and the construction of a Single Customer View, please fill out the form to download our case study.


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