A Blue Sheep eBook
Customer behaviour is changing and consumers now interact across a number of channels and devices. One of the biggest challenges for marketing departments is the phenomenal growth in data created by the evolution of both the multi-channel business and the raid expansion of social media.
Download our eBook and discover how creating a Single Customer View can help improve the consumer experience and therefore generate additional revenue.
This eBook explains how to:
Reach new customers, just like your best ones. The place to look? Right in your own database. Use our Money Mapping report to get a picture of your existing customers and use it to reach new high-spending customers and cut out the waste in your marketing budget.
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