Expert Jim Kelly discusses how to make an SCV the 'Holy Grail of Marketing'
This webinar examines the common misconceptions and questions when starting a Single Customer View (SCV) project. Jim Kelly, Principal Consultant at Blue Sheep and BlueVenn, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring to your organisation.
About Jim Kelly
Jim is a consultant with Blue Sheep and BlueVenn. He regularly speaks at industry events and has consulted with many big brands to help them achieve their Single Customer View. Jim's career spans 16 years at database marketing experts including BlueVenn, Blue Sheep, SmartFocus and Alterian.
Jim has also been shortlisted for the Data IQ 2017 Data Professional of the Year.