Are you starting your journey towards achieving a Single Customer View? There are many challenges to overcome before you have the ability to deliver the right message, to the right person, at the right time.
There are a number of proven technologies available to support the development of the SCV database, organisations need also to consider a range of issues from gaining business commitment at the highest level to Intellectual Property ownership and understanding the importance of data.
Our eBook will help you to prepare for these challenges, by highlighting seven areas that are critical to consider before starting your journey.
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- A CRM or Marketing professional looking to understand the critical challenges associated with achieving an Single Customer View
- A CRM or Marketing professional trying to understand how an Single Customer View can be a powerful asset used to increase assets and profits
- A CRM or Marketing professional wanting to understand how a great Single Customer View development can offer excellent self-promotion opportunities