UBM Case Study

Global media and events company UBM achieve marketing efficiency and effectiveness with a Single Customer View and the world's largest implementation of SDL (Alterian) software

 

UBM EMEA turned to Blue Sheep to develop a flexible solution, which would resolve its data restrictions, and provide the marketing teams with access to their own campaign management and analytical reporting.

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UBM needed a solution which would:

  • Provide greater access to its customer data
  • Improve data quality and data depth
  • Automate more of its email processes
  • Build out complete customer selections using diverse data fields

The chosen solution was a Single Customer View by Blue Sheep, with marketing automation software from Alterian (formerly SDL AMS), deployed for over 100 users.

To find our how Blue Sheep provided UBM with a platform to support its on-going business expansion and marketing activity, please fill out the form to download our case study.

UBM Case Study

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