Global media and events company UBM achieve marketing efficiency and effectiveness with a Single Customer View and the world's largest implementation of SDL (Alterian) software
UBM EMEA turned to Blue Sheep to develop a flexible solution, which would resolve its data restrictions, and provide the marketing teams with access to their own campaign management and analytical reporting.
UBM needed a solution which would:
The chosen solution was a Single Customer View by Blue Sheep, with marketing automation software from Alterian (formerly SDL AMS), deployed for over 100 users.
To find our how Blue Sheep provided UBM with a platform to support its on-going business expansion and marketing activity, please fill out the form to download our case study.