The Ultimate Guide to Single Customer View

What is a 'true' Single Customer View?

What are the benefits and how can an SCV be used for personalisation and segmentation?

Whether you are a marketer getting to grips with the concept of a Single Customer View, need to know what your organisation needs to consider before building one, or want to better understand the ROI, Blue Sheep's The Ultimate Guide to Single Customer View has the answer.

Download The Ultimate Guide to Single Customer View eBook if you are a marketer who wants to find out:

• Why you need an SCV
• Why data governance and preparation is a vital consideration
• How an SCV can drive personalization strategies
• What your C-levels will want to know about an SCV build
• The importance of owning the Intellectual property of your SCV