Maintain a continuous cycle of customer engagement and build complex campaigns
Fully integrated with our Single Customer View databases, Blue Sheep has partnered with Alterian for 10 years to provide perfectly targeted marketing solutions for enterprise multi-channel retail, leisure, B2B and publishing brands.
Alterian enables end-to-end campaign management from an intuitive desktop dashboard allowing marketers to iteratively improve the success of campaigns and dive deep into customer segmentation. Alterian campaign management tools can communicate across various touchpoints, devices and channels, mapping individual customer journeys for one-to-one interaction.
Forthcoming data laws mean you must ask new opt-in permissions from your customers. How will this affect your database and who deserves most attention when you start repermissioning?Find out more
Deliver cross-channel, real-time marketing, based on all customer interactions across any touchpoint.
Execute marketing actions and deliver a consistent customer experience in real-time, based on contextual, behavioural, geodemographic and transactional data.
The Dynamic Decision Engine brings all customer experiences into a single locations, letting marketers use actionable, analytical insight with a complete, real-time picture of the customer.
Map your campaign strategies to individual customer journeys, delivering great customer experiences.
Use integrated analytics and segmentation to turn insight into action, orchestrate cross-channel campaigns and create relevant and timey communication across online and offline channels..
Alterian Campaign Manager enables marketers to deliver a seamless transition between multiple devices and channels in a single campaign journey, monitoring the performance to evolve your campaign strategy.
Unlock the hidden value in your data to better shape the customer experience.
Alterian Customer Analytics offer advances analytical and reporting tools to analyse data and develop more targeted customer engagement campaigns.
Use highly visual, easy-to-use tools to conduct in-depth data exploration, with the flexibility to answer any any question on the fly - without requiring others to provide data. Use these insights to understand more about your customers and drive personalisation strategies.
Direct, personal interaction with customers through measurable email campaigns.
More than a traditional email tool, Alterian Email Manager is an integrated customer engagement solution that allows you to customise messages to specific customers or groups, at relevant and timely moment.
Alterian Email Manager also allows marketers to send or trigger targeted messages with dynamic, on-demand or automated, personalised content.